Miller Lites white label and increased sales Essay

Miller Lites white label and increase gross sales - Essay ExampleI support the companys decision to change its package because it helped to boost sales. When the company decided to change to its original white package, it never expected that the brand go forth witness increase sales in the US. The decision to change the packaging has helped to boost the sales of the products. It, therefore, implies that the refreshful packaging was the much-required effort that could help the brand. Miller Lites white stools enabled it to stand out from the alight of products on the shelves hence customers went for the brand. It may be dangerous to change the packaging to a completely contrary color since customers may non identify it hence reduced sales. Redesigning a product packaging can be disastrous as the case of Tropicana in 2009 where its restructuring resulted in a drop in sales of 20% and loss of millions of dollars (MacDonald 6).The decision by the company to rebrand Miller Lite c an be placed under the product line extension. Line Extensions happens when a company decides to introduce additional items in the comparable brand name such as packaging (Chandrasekar 12). The companys decision to change packaging only affected Miller Lites brand and may not affect new(prenominal) products produced by the company. The company did not also change the taste or color of the drink that only change the outer look. The new packaging helped to boost the sales of the brand although the company did not anticipate the increased sales. Line extension aims at helping a brand to register increased sales.