A Short Story - Free Essay Example

Sample details Pages: 5 Words: 1471 Downloads: 10 Date added: 2018/12/19 Category Literature Essay Type Assignment Level High school Tags: King Essay Love Essay Short Story Essay Did you like this example? Once upon a time there a lived a barbarian king who loved his daughter so much that he did not want her to date, anyone. Whenever he finds any man near her daughter, he would execute them. He was a deranged man who had no empathy for anything or anyone. He triumphed in blood since he loved conquering neighboring other kingdoms and take over as an empire. After many wars, the king builds up the city and makes the empire stable than before and this time peace prevail in the kingdom. The king has a daughter called hella. Her beauty is beyond imagination with her mercury red hair and syrup lips. She has a happy personality, unlike her father. She was a wasp waist, well-varnished fingernails, rapture blue eyes and a soothing voice. Her mother died of sickness, and she was left alone. She loves but also fears her father because she thinks that her father has no heart. (In the palace in her room hella is with her servant, her friend) Hella: am bored I want to take I walk in th e fields, will you come with me? Shree: after I finish making your hair and nails we will go wherever you want princes, you better make a smile on yours. Hella: (smiling) you are the best shree. Tell me something, who is the boy I saw across the fields yesterday, do you know him Shree: dont even think about it you know your father, do you want to send the boy to his early death. Hella, the princes, had fallen in love with various men on the back of his father who will never want any man marry his daughter. The king thinks that his daughter cannot be associated with a commoner. All the three men were sentenced to death in the arena for people to see and get a warning. As a punishment, the king would expose the boys to the field and let a beast devour them. All men in the kingdom feared to be associated with the princes because they knew what would happen if the king finds out. (After shree finishes making the princes hair they walks out to the yard in the neighboring v illage with their hoses) Hella: it is a beautiful day, just look at how the sun is shining, and the birds are singing in the sky, wow! It is lovely. Shree: am used to this you know, maybe us should stop spending most of your time in the palace Hella: you sometimes I think am cursed, everyman I fall in love with eventually dies or worst. That is why I rather stay in my room than walking out, people fear me because of my father, and no man likes to be associated with me. For how long will I live like this? Shree: am sorry princes, but I know everything will be just fine, one day your father will come to realize that and permit you. Hella: haha (she laughs) that barbaric father of mine? So selfish he wants me to marry the prince of west Lands because he wants to make a coalition with them. We want me to accept so that I would control the prince after he becomes king. (They reach a forest, and they alight from their horses as they head to the river to take some water. As they arrive, they find a young man on the opposite side of the rive giving his horse water. Hellas eyes meet the young mans his name Martin. The boy had a Viking-gold hair, defined cheekbones; he was shy with deep voice wearing stylish clothes. His personality was adventurous. From that day Martin and Hella fell in love secretly. They continuously met each other in the river every day for six months until one day the king realized his daughter had fallen in love with another boy. (The king call for the commander, Peter) Peter: My king I have heard u needed to talk to me King: I want you to bring me a particular boy from the Kuchi village; he is seeing my daughter, and I will not let it happen Peter: as you wish my king (Peter walks out to take his horse and rides to the West Lands. The following day he returns with the boy with his hand tied to the king. King: well well well, what do we have here, I have heard you are seeing my daughter, do you know what I do to people like you Martin: am sorry your highness but I love your daughter, and I do not have bad intentions for her King: how dare you! Send this fifth to the cell as we wait for his execution. (The king decides to execute the boy in public the same way as other men who were associated with his daughter. Everyone knew what will happen to the boy and they feared for him) Hella: dad please doesnt do this for Gods sake. I love him, and it is my fault not his, kill me instead Hella pleads with his father and reminds him what her mother would want. After some hours of asking the king decides to offer some option to the boy. King: this is what I would do, I will give the boy a fair trial, I would provide two doors, one door would be empty, and the other one would have a hungry lion inside. If the boy gets luck to open the hollow door, then he would be innocent of his crimes. If he opens the door with the lion, he would be guilty, and he would be eaten by the lion. That is the best I can do for the sake of your departed mother. Hella: thank you daddy (she is relieved because at least she has some hopes that her lover might survive) The king, on the other hand, does not think that the boy would escape this punishment, he believes the boy is guilty of falling in love with his daughter. Peter: (kneeling down on the floor in prison) oh! God! Dont let me be killed like the other men and I have done no wrong. The princes, on the other hand, try to find out which door would contain the lion and which one would not to save his lovers life as the days continue to count for the execution. Hella: shree I cant believe what would happen to him, I love him, and I dont want anything to happen to him Shree: calm down dear, everything is going to be okay Hella: I dont know that, help me find which door will contain the lion so that we might save Martin Shree: I hate it when you look at me like that, okay let go and find out They go and peep at Peter as he takes a big hungry lion to the entrance, unluckily Peter realizes they were spying on him and warned them. Peter: princes I know you are hiding in here, come out, you know this has to happen. Am in kings orders, and I cannot go against him although I understand this is wrong. Just leave before the king realizes you are hearing. (hella and shree walks away in pain and despair because they have failed. Hella knows for sure his lover will die. The following day is here, and it is seen as a big day. The king orders the servant to bath the boy and is sent to the arena where people would be entertained. Everybody arrives at the stadium with Hella seated beside his father. Without further ado, Martin enters the stadium in front of his is two big doors. He is expected to open either one of them. The wrong choice would cause him his life. Martin: trembling with fear, threw his eyes and met Hellas God, I dont want to die please save me He could not believe that dea th stood before him. The crowd is silent as they know for sure the boy is going to be eaten King: my daughter I told you to stop falling in love with low life people and you wont listen now you have to see once again someone getting killed because of you Hella: (with a weak voice) promise me if he survives you will let us be King: if the boy survives I will give him marry you Martin, on the other hand, struggles to make a step forward. With a deep breath, he opens one of the doors. Silence in the arena with shocking faces everywhere. Alas! Hella: Hurrah, Hurrah Crowd: heee, heee. The king walks away in anger. Martin at last survives, and the king changes his heart and allows his daughter to get married to the man of her choice. Don’t waste time! Our writers will create an original "A Short Story" essay for you Create order

Arguments Against Legalized Euthanasia Essay example

The way a person goes through the process of dying and accepts death is closely related to the way the persons society and culture view the process. A persons family, cultural values, social and medical institutions are all factors that form part of the context in which individuals die (Dickinson and Leming 13). In past years, death was an accepted and natural part of life. Unlike today, death was common to occur at home with family and friends present. Advances in health, medicine and medical technology, however, have reduced peoples contact with death. Currently, most people rely on hospitals or nursing homes to take care of the dying (Dickinson and Leming 14). Sociologists Michael R. Leming and George E. Dickinson hold†¦show more content†¦Other groups, such as the Hemlock Society, believe that in justified cases (terminally ill) there is an obligation to help, if asked, a dying person to end his of her life. At the present this is against the law and the Hemlock Society wants to see this rule modified so that a doctor may help without fear of prosecution (Berger and Berger 162). On the other hand, religious groups are horrified by this idea. For example, the Catholic tradition sees death as a negativity and not as something one has a right to. In this tradition, spiritual death in which human being rejects the offer of Gods self-disclosure and cuts himself or herself off from the source of supernatural life, is wo rse than physical death. Thus, to directly take the life of a person is not only wrong because of the harm done to the other party, but, for Catholics, it is also wrong because it is an act of appropriating to oneself an activity reserved to God alone (Berger and Berger 14). There is no need for euthanasia. God gave life and only God should resolve when life ends. In the article Active and Passive Euthanasia, Rachels describes the situation of a patient who is dying of incurable cancer of the throat. He was certain to die within a few days, but he did not wanted to go on living for thoseShow MoreRelatedOpinions on Euthanasia and Assisted Suicide1347 Words   |  5 Pagesï » ¿Opinions of euthanasia and assisted suicide vary by country to country, and only a few nations permit euthanasia in the case of terminally ill patients (van der Heide et. al., 2007, p. 1957). The public discourse surrounding the ethical, and subsequently legal status of euthanasia is frequently heated and somewhat polarized, because the debate cuts to the very heart of notions of human rights and ethics. Unfortunately, this only tends to further obscure the issue at hand, which is in reality a fairlyRead MoreEuthanasi The Death With Dignity Act1312 Words   |  6 Pages Euthan asia remains highly controversial in the U.S. because even a state such as Oregon which upholds the Death with Dignity Act â€Å"passed by a margin of 51% to 49% as stated by the Oregon Health Authority. Thus, even though Niles suggested that Oregon supports euthanasia, the Death with Dignity Act seemingly remains controversial because almost half of the population in Oregon is against Euthanasia, and there are stakeholders who still challenge its implementation. In the context of this paper,Read MoreEuthanasia And Assisted Suicide Are Legal1506 Words   |  7 Pagesplaces where euthanasia and assisted suicide are legal. Even then, the practice is generally only partially permitted and a majority of patients in cases where euthanasia should be an option, cannot travel to another state or country due to their condition. â€Å"The vast majority of families [of terminal patients] do not have the flexibility, resources and time to make all [necessary] changes† such as obtaining new driver licenses, finding new doctors and house, etc. (Maynard 2014). *Euthanasia and assistedRead MoreEuthanasia - Arguments For And Against Euthanasia Essay1469 Words   |  6 PagesEnd of life - Euthanasia - Arguments for and against euthanasia. (2006, April 1). Retrieved November 6, 2015. This article sets out the most vital and most recurrently adduced arguments for and against euthanasia. Each subdivision takes as its root, one aspect of the discussion. For example, autonomy and the inviolability of life, designating how it is probable to argue both for and against euthanasia, correspondingly, on the basis of the identical facet. It suggests â€Å"The account will include suchRead More Legalizing Voluntary Euthanasia Essay988 Words   |  4 PagesToday, voluntary euthanasia is getting closer to being legalized in more than just one state in the United States. â€Å"‘Voluntary’ euthanasia means that the act of putting the person to death is the end result of the person’s own free will† (Bender 19). â€Å" Voluntary euthanasia is an area worthy of our serious consideration, since it would allow patients who have exhausted all other reasonable options to choose death rather than continue suffering† (Bender 19). The question of whe ther or not voluntaryRead MoreThe Hidden Potential Of Euthanasia1006 Words   |  5 PagesThe Hidden Potential of Euthanasia When people think of the term â€Å"dying with dignity† they will usually picture themselves living a very fulfilling life where everyone saw them as some sort of hero. Maybe they want to be seen as someone who was strong and kept up with a battle to fight disease. This same image could come to mind with a person who chose to take their own life rather than let a disease or terminal illness be the reason for them dying. There are very few people that imagine dyingRead MoreThe Case Against Euthanasia913 Words   |  4 Pages(Kirkey 2). Euthanasia is defined as assisting a terminally ill patient with dying early. In many countries the legalization of this practice is being debated in many countries. All doctors against assisted suicide, including the 44 percent in Canada, are on the right side of the argument. Euthanasia should not be legalized because it is unnatural, it violates the Hippocratic Oath, and laws are to extensive. Protecting life is the ethical view of society today, and legalizing euthanasia offsets thatRead MoreShould Euthanasia Be Legalized?901 Words   |  4 Pages Legalized Murder? Euthanasia allows someone who is suffering from a painful, terminal illness or is comatose to die painlessly. The word â€Å"euthanasia† is made up of two Greek words—â€Å"eu† means good and â€Å"thanatos† means death. Thus, the word â€Å"euthanasia† translates to â€Å"a good death.† The concept of euthanasia has been around since the 14th century. Even then, it caused much controversy among physicians, lawyers, sociologists and psychologists, making it one of the most complex problems of the modernRead MoreEuthanasia Is A Painless, Quick, And Peaceful Death1569 Words   |  7 Pagesmisery. This is often thought of as an act of kindness towards your pet; you’re relieving it’s intense pain and suffering. Why is it acceptable to put a loved pet out of its misery, but frowned upon to help a human relieve their terminal pain? Euthanasia is a painless, quick, and peaceful death that can be medically provided to patients by doctors to help end the suffering that comes with a terminal disease. This option is currently illegal in the United States. All over the country, there areRead MoreEuthanasia Should Not Be Legal1520 Words   |  7 Pages Euthanasia or commonly known as Physician-Assisted Suicide is defined as the painless killing of a patient who is suffering from an incurable and painful disease or is in an irreversible coma. It is an act that speeds up death. Some people consider euthanasia to be a mercy killing and others consider it to be murder. This practice is illegal in most countries. In the United States, however, six states have legalized physician-assisted suicide even though most states, 44 to be more specific, have

The Debate Over Cell Phones - 863 Words

The Issue Behind the Text There are many arguments surrounding cell phones, its advantages, and disadvantages. The conversation occurring around this topic is texting. Texting is a form of communication by sending messages between cell phones. Texting has advantages including proof-reading words, reaching someone quicker, and record keeping. Texting has disadvantages as well including deficient writing skills, addiction, and distraction from personal relationships. A source I found that summarizes the debate on texting is that â€Å"Technologies live in complex ecologies.† (Turkle 375). Meaning that new technology would not exist without humans. Two authors who have different views of this topic are Michaela Cullington and Sherry Turkle. Texting always had good advantage of proof-reading words before sending a text. Texting has been believed to decrease writing skills of teenagers. A article in USA Today states that â€Å"According to the National Center for Education Statistics, only 25% of high sch ool seniors are proficient writers.† (Cullington 362) Looking at that number, it is shocking to find that such a incredibly small amount of students possess proficient writing skills. Jacquie Ream states that â€Å"[W]e have a whole generation being raised without communication skills.† (Cullington 362). Meaning that our youth is not using the written language that should be used in a formal setting. Michaela Cullington points out that â€Å"She blames the use of acronyms and shorthand inShow MoreRelatedCell Phones Persuasive Essay813 Words   |  4 Pages Cell phones have become a major part of peoples lives and in modern society. Cell phones are current in society, adults to small children have cell phones. A debate on cell phones in school is occurring more and more. Do students deserve to have their cell phones for use during instruction time or school hours? 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After doing my monitoring over a 72-hourRead MoreThe Use Of Cell Phone Usage971 Words   |  4 PagesThe Use of Cell Phone Cell phone usage started in 1973. Motorola was the first company to invent cell phone. They produced first cell phones which were connected with the cars. (‘’http: mashable.com’’). At that time, People were using car cell phones primarily for business. After 1973. Companies started updating cell phones technologies throughout the years. Cell phone technologies has a variety of options Internet. The use of google maps, which people use to find addresses, how many mileageRead MoreEssay on Revolutionized Communication: The Cell Phone1612 Words   |  7 PagesRevolutionized Communication: The Cell Phone The emerging technologies of the century have greatly affected how people interact personally and professionally. From 1990 to 2010, mobile phone users grew from 12 million to over 4 billion worldwide; in fact, almost 90 percent of households in America have a mobile phone (Wortham). The creation of the mobile phone marked a new era for America and the world. Phones have evolved from the â€Å"bag phone† to the BlackBerry, and will forever change the way aRead MorePros and Cons of Cellphones731 Words   |  3 Pagesother and engaged in actual conversation, silence has now taken over as everyone’s attention is dominated by their email, their text messages, and their social media.† Nowadays, many cannot imagine life without a cellphone. Yet, as much has cellphones have plenty of pros, they also come with a whole lot of cons. In what ways are cellphones changing the way we live today? According to the Merriam-Webster online dictionary, a cell phone is a small telephone that people can take with them and use outside

Today s Society Is Blinded By Racial Issues Essay

Today’s society is blinded by racial issues. As a whole, the United States is thought to be a land of freedom whether it is of speech or living. Our freedom was fought for on the fourth of July in 1776, or so a fraction of Americans thought. Jamie Dimon and Freeman Hrabowski refute the idea that every race in America is indiscriminately free in the article â€Å"Four-year College Isn’t Only Path to Career Readiness: Column.† Every race faces a new challenge every day. First and foremost, one problem Dimon and Hrabowski refute in the article is the problem that â€Å"young people are not on a path to meaningful employment that will enable them to join the middle class.† Some young adults gravitate towards the idea of attending college but never proceed with their intentions. Many students would rather go into the workforce straight out of highschool rather than go to college. Although, the jobs applicable with only a high school degree are slim and are now hard to be found and kept due to the lack of knowledge. Many businesses are running low on employees in the view of the fact that these young adults have an improbable amount of knowledge. Students are turning in the wrong direction and using drugs. 64.7 percent of students across the nation fall victim to drug abuse (â€Å"Monitoring the Future 2015 Survey Results†). Instead of worrying about who is popular in school, kids should be focusing on their grades and gaining more knowledge. Secondly, Dimon and Hrabowski focus on the ideaShow MoreRelatedRacial Discrimination And Racial Profiling1524 Words   |  7 Pages In our society today, racial discrimination and inequality continues to be an issue. Regardless of the advancements we make in our society in terms of race, discrimination is something that can not simply be erased. 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Demand and Supply of Iron Ore in China

Question: Discuss about the Demand and Supply of Iron Ore in China. Answer: Introduction Iron ore is a very important natural resource that is used primarily in the production of iron, which is further processed to produce steel. Steel is a very versatile metal that is widely used across the world. Its uses ranges from manufacturing, building and construction, transportation and other wide variety of uses. China is the biggest producer of iron ore in the world followed by Australia and Brazil. Although the country produces the most iron ore, it also is the number one global importer of the resource. When compared to other producers, the iron ore from china is of a lesser quality. China produces crude ore that is of a lesser quality when compared to other countries that produce usable ore (Ironorefacts.com, 2017). This essay is based on the article written by Ranjeetha Pakiam that was posted on the Financial Review Website on March 9 2017. In this article, Ranjeetha Pakiam wrote that chains demand for iron ore hit the highest mark ever recorded in February of 2017. In this article, we shall discuss the demand and supply of iron ore in china, the factors that affect demand and supply, and how this affects the equilibrium prices and quantity. Information on the demand and supply of iron is important to both the importers and suppliers of iron ore. It assists them to understand the nature of the market and the best price and quantity to operate on and avoid losses. Furthermore, the information assists policy makers such as the government to come up with god importation policies that will benefit both the suppliers of the resource and the country. Demand for Iron Ore in China The demand for a product or service is the quantity that a buyer of the said product or service is willing and able to pay for at a particular price in time(Salvatore, 2011). The quantity demanded of a commodity is inversely related to the price of the commodity. When the price of the commodity increases, the buyers will demand less of the commodity. The reverse is true where more of the commodity will demanded when the prices are low. The importers of iron ore in china are many so the demand in this case will be an aggregate of the individual demands by the importers(Farmer, 2007). The aggregate demand here is the quantity of iron ore that the importers are willing and able to bring into the country for the price in the market at that particular time. The relationship between price and the quantity demanded is shown in the figure below. The line DD is the demand curve. Mining and transportation conditions affect the final price of the iron ore and hence will affect the demand. These conditions are determined by security and the cost of fuel. Another factor is the economic activity in china and the countries to which china exports iron and steel. Economic growth and urbanization in developing countries requires iron and steel for construction and manufacturing. The developing countries need the resources for building roads and homes for the growing industries and population. Therefore, the demand for iron ore in china can be used as an indicator of economic activity in the countries around the world. Changes in seasons can affect the demand, and regional situations such as political stability and taxation policies will affect the eventual cost of the ore. Other factors include the prices of stock and the conditions of mines that can lead to unpredictability of the prices hence directly affecting demand (wiseGEEK, 2017). Supply of Iron ore in China Supply refers to the amount of a commodity that a seller is willing and able to bring to the market at a particular price. The quantity of the commodity supplied is directly related to its price. This implies that when the price of the commodity increases, sellers will be willing to bring more of it to the market and they will bring less to the market when the prices are low. Similar to the demand for iron ore to china, supply is also an aggregate of the individual suppliers. The figure below shows the relationship between the quantity of iron ore supplied and the price. The line SS is the supply curve. Apart from the price, supply of iron ore to china is determined by the future expectations of changes in both demand and price. For instance in 2005, the Chinese economic activity was growing at a fast rate. The suppliers of iron ore regarded this as an indicator of a bright future in the mined commodities sector. In response, they invested in developing new mines and the results of these investments are evident now (Lichtenstein, 2017). Other factors that will affect supply include discoveries and development of new mines that will add the supply to the exiting supplies. Political and seasonal conditions in the supply countries will also affect the quantity and prices of the eventual supply. When we combine demand and supply of this resource, we get an equilibrium price and quantity. Equilibrium in demand and supply is the point where the demand and supply curves intersect. At this point, the quantity demanded equals the quantity supplied at the same price hence the market will clear i.e. all the commodities brought into the market will be bought. The figure below shows equilibrium in the iron ore market. P* is the price equilibrium while Q* is the quantity equilibrium. Conclusion Both exporters and importers of iron ore in the Chinese market need to understand the dynamics of demand and supply, and also how these economic phenomena interact to give rise to the equilibrium price and quantity. This information will help the relevant parties make good decisions on demand and supply to avoid deficiencies and surpluses in the market. References Anon, (2017). [online] Available at: https://www.quora.com/What-are-the-main-determining-factors-of-global-demand-and-supply-for-mined-commodities#MoreAnswers [Accessed 12 Apr. 2017]. FARMER, R. E. A. (2007).Aggregate demand and supply. Cambridge, Mass, National Bureau of Economic Research. Ironorefacts.com. (2017). Iron Ore Global Markets. | Iron Ore: Facts.. [online] Available at: https://www.ironorefacts.com/the-facts/iron-ore-global-markets/ [Accessed 12 Apr. 2017]. LICHTENSTEIN, J. (2017). How does China drive the mining and metals business?. [online] Yale School of Management. Available at: https://insights.som.yale.edu/insights/how-does-china-drive-the-mining-and-metals-business [Accessed 12 Apr. 2017]. Pakiam, R. (2017). China demand for iron ore sets new record high for February. [online] Financial Review. Available at: https://www.afr.com/business/mining/iron-ore/china-demand-for-iron-ore-sets-new-record-high-for-february-20170308-gutwwn [Accessed 12 Apr. 2017]. Ironorefacts.com. (2017). Iron Ore Global Markets. | Iron Ore: Facts.. [online] Available at: https://www.ironorefacts.com/the-facts/iron-ore-global-markets/ [Accessed 12 Apr. 2017]. SALVATORE, D., SALVATORE, D. (2011).Microeconomics. New York, McGraw Hill. wiseGEEK. (2017). What Factors Affect the Demand for Iron Ore? (with pictures). [online] Available at: https://www.wisegeek.com/what-factors-affect-the-demand-for-iron-ore.htm#didyouknowout [Accessed 12 Apr. 2017].

Woolworths Strategic Management for Supermarket - myassignmenthelp

Question: Discuss about theWoolworths Strategic Management for Supermarket Industry. Answer: Introduction Woolworths supermarket is an Australia supermarket store chain ran and owned by Woolworths Limited. Founded in 1924, Woolworths is the leading supermarket in the supermarket retail industry in Australia commanding 39% of the market share with Coles as its main competitor who is ranked second regarding the market share. Woolworths operates about 1000 stores in Australia. Till lately, the Australian supermarket and retail industry were dominated by only two giant companies Woolworths and Coles with a joint market share of 72.5% (Knox 2015, pp. 109). However, over the recent past years, there has been an emergence of other supermarkets such as IGA and Aldi who command market shares of 10.3% and 9.5% respectively. It is important to note that the entrance of the new supermarket and retail outlets is posing a significant challenge to Woolworth with the main problem being the stiff competition being witnessed in the market (Madsen and Walker 2015, pp. 115). Therefore, the primary aim of this report is to analyse the strategies being put in place by Woolworths to counter competition and remain the leading chain store in Australia. Moreover, the report will also put in place the recommendations and what is to be done for Woolworths to stay at its current position in Australian supermarket industry. Macro-Environmental Analysis The analysis of macro-environmental factors impacting on Woolworths and the whole Australian retail industry can be best analysed by majorly looking at PEST analyses of the Australian business environment (Ho 2014, pp. 6480). These factors may include economic factors, legal, political, technological, social and demographic changes. The political conditions in Australia affect the retail industry to a more prominent level. For example, Australia's Federal Government has launched a competition policy which limits the companies' chances of eliminating their competitors (Starkie 2016, pp. 110). Companies such as Woolworths and Coles have been put into stiff competition from other small retailers struggling to thrive in the retail industry in Australia. Therefore, Woolworths faces a challenge from the competing small retailers like IGA and Aldi to maintain their leading market share. Woolworths performance will be profoundly affected by the drop in the economic market conditions with Australia. In the recent past, Australia has witnessed a fall in the economic activities which will profoundly affect the operations of Woolworths (Perera and Reddy 2017, pp. 92). Also, variations in the rate of currency exchange and the fall in the value of the Australian dollar have also affected the Woolworths operations to a greater extent. The growth in technology is also affecting Woolworths daily operation. The global technological advancement and use of technology its daily process, there has been a significant improvement in the way Woolworths operates and conducts its activities. For instance, the introduction of green refrigeration technology has helped the supermarket to store that perishable good for a long time. Therefore, technology is impacted positively by Woolworth's operations. It is crucial to note that Woolworth's operations are profoundly affected by the society where it operates in. The companies like Woolworths need to attain high societal development which includes being socially responsible by undertaking societal initiatives (Perera and Reddy 2017, pp. 92). A company like Woolworths needs to win the hearts of the people living around it by being socially responsible to them. By doing so, the company will increase its brand awareness as well as customer loyalty (Payne and Frow 2013, pp. 308). Thus, Woolworths need to look at their strategies and establish whether they are favouring the society and what is meant to be spent in such activities. Some of the legal regulations put across by the government to help in the provision of the way companies operate in Australia have profoundly affected Woolworths (Starkie 2016, pp. 110). For example, the introduction of a carbon tax and regulation by Australian Competition and Consumer Competition has changed the way the organisations operate across the economy. Moreover, the need to run within the stipulation of a fair policy has highly affected Woolworths since their main competitors have a chance of ousting them in the market if they do not remain keen. Industry Analysis The Porter Five Forces strategic is an analytical tool can be used to assess the current position of the total retail and supermarket industry in Australia (Grant 2016, pp. 250). It entails all the factors that affect the performance conditions of the production as a whole (Dawson 2014, pp. 160). The use of Porter Five Forces analytical tool can be applied in the analysis of Australian retail industry is discussed in the subsequent sections. The bargaining power of consumers in Australian retail industry is one of the forces discussed under the Porter Five Forces analytical tool. The availability of a vast number of supermarkets such as Woolworths, Coles, IGA and Aldi has led to the growth in the level of consumer bargaining power since they have a variety of options to choose from regarding essential items they want. The threat of new entry is another force under the Porter Five Forces. The entry of new players in the retail industry has not highly affected the existing since larger firms have made it exceedingly difficult for new players to enter the industry (Porter and Heppelmann 2014 pp. 78). It, therefore, concluded that the overall threat of new entry had been reduced to minimal. Bargaining power of suppliers is another crucial force in the Porter Five Forces. The bargaining power of suppliers in the Australian retail industry is moderate. Since the industry is concentrated, some of the big players like Woolworths and Coles have a majority of the market share (Knox 2015, pp. 109). Rivalry among existing firms is another force within the Australian retail industry (Porter and Heppelmann 2014 pp. 78). In Australia, there are significantly high levels of rivalry due to the existence of few significant competitors. Such competitors in the Australian retail industry include supermarkets like Woolworth, Wesfarmers, ASDA, and Coles. The threat of Substitute is last, but a strong force of the Porters Five Forces used to analyse the situation of the Australian retail industry. The consumption of the daily retail products among consumers in Australia is highly essential. The consumers seem to have a limited range of option to select from making it difficult for them to get alternatives (Hubbard et al. 2014, pp. 265). It is understood that the threat of substitute is significantly lower due to lack of alternative retail products. Therefore, consumers lack the choice and thus stick to the available retail products for consumption. From the analysis of Porter five forces above, the Australian Industry has offered a high attractiveness for key players such as Woolworths. The most important reasons for the high attractiveness were due to lack of alternative substitutes for consumable retail products as well as higher barriers to entry for the new players in the industry (Bishop et al. 2013, pp. 45). Company Analysis To keep up with the competition, Woolworths has adopted an integrated competitive strategy. It is argued that their integrated competitive approach has been achieved through its efficient supply chain to minimise operational costs, a well-differentiated brand image and awareness to keep it different from others regarding quality and also combining cost leadership with various elements to compete (Wells 2013, pp. 70). Considering the above mentioned macro-environmental factors, Woolworths has the following resources and capabilities to help it achieve its objectives and strategies. Woolworth has got a highly efficient and effective network of distribution which is both a capability and a resource. The company adoption of technology in its logistics helped to company improves its supply network saving many costs associated with manual distribution operations. The benefits derived from the cost-saving aspect are the best resource for the company. The chain of distribution is also highly complicated to copy by other rivals. Therefore, the supply chain covered here has helped Woolworths to maintain its position as the leading company in the Australian retail industry (Cavusgil et al. 2014, pp. 150). Woolworths has maintained its brand reputation as the best supplier of quality consumer products among the people in Australia. The company engaged in positive consumer experiences through its quality assessment strategy and substantial investment in advertising. As mentioned earlier, the company has been involved in product and service differentiation to the customer satisfaction. Thus, Woolworths has maintained it a strong brand reputation which is hard to a copy-the aspect which made it the leading retail supermarket in Australia. The company also has an effective and efficient top management. Despite the fact that the fluctuation in the currency exchange rate and the fall in the value of their currency has not hindered the growth of Woolworth's initiatives (Perera and Reddy 2017, pp. 92). The increase can be attributed to the efficient top management which was a factor that has enabled the supermarket to compete with other to achieve a considerable market share in the Australian retail industry. Therefore, the company has an outstanding human resource with experienced managers who are committed to delivering. Competitor Analysis The competitor analysis seeks to look at the environment in which the company is operating in and who are main competitors in the market share (Madsen and Walker 2015, pp. 116). Being a leading retail outlet among the supermarkets in Australia, Woolworths has some competitors ad discussed in the next paragraph. In the supermarket and retail industry offering consumer products, there are four key players namely Woolworths, IGA, Aldi and Coles. It is noted that some of the new players like IGA and Aldi have been opening their stores across the country posing more threat to the Woolworths. However, Woolworth has been able to maintain its position as the leading supermarket in Australia beating all it rival initiatives (Perera and Reddy 2017, pp. 92). Nevertheless, with the introduction of legislation such as fair policy in Australia, the upcoming player like Aldi and IGA are producing a stiff competition for Woolworths. Hence, the company has decided to counter the competition using its resources and capabilities as discussed in our previous section of company analysis. As the porter five forces maintain, Woolworth has kept it various strategies like use of effective supply chain to support its position ahead of the four main competitors in the Australian retail industry (Williamson et al. 2013, pp. 185). Moreover, the entrance of new threats in the market makes it difficult for new players to enter the market. Strategy Analysis Woolworths has achieved a significant position the leading retail outlet in the Australian retail industry due to its well-structured strategies. Some of the plans have been integrated into the company's operations to give it a competitive advantage (Grant 2016, pp. 257). For instance, in its growth plans, the company has its operations growth strategies in place. Some of the strategies developed by Woolworths include the extension of leadership in all the companys market segments, employee relations and customer satisfaction, tacking the growth of the company through evaluation, maintenance of brand reputation, and corporate social responsibility among others (Payne and Frow 2013, pp. 305). Most of the strategies have worked due to the availability of enough resources and capabilities within the company as discussed in the company analysis. For instance, the company has competent top management which has contributed to better operations within the organisation due to better employee relations (Eden and Ackermann 2013, pp. 197). The strong brand reputation has been maintained through massive investment on advertising, and this has worked very well for the company. As discussed earlier, corporate social responsibility has helped in the growth of the company, and therefore the company has taken this strategy very seriously by participating in societal initiatives and development to win the consumer loyalty (Porter and Heppelmann 2014, pp.80). Policies such as effective supply are not enough in assuring enough competition and should be supported by robust competitive strategies. Brand reputation might not necessarily mean the company has a competitive advantage through sale s and thus they should make sure they deal with actual sales leading to increasing revenues. Recommendations Due to the changing environment in the Australian retail industry, Woolworths is required to follow a particular proposal for growth and maintain its dominant position and market share. As noted that the profitability and attractiveness of the Australian market will fall soon, Woolworths is recommended to diversify their business to more profitable industries. The supermarket is also encouraged to invest more in advertising to create an everlasting Woolworths brand in the consumer minds. Woolworths should also reframe their strategies to be in line with political conditions in the country especially the fair price policy. Due to changes in the consumer preferences and trends, the Woolworths should also engage in continuous innovation for it to address these changes effectively. The chain store should also participate in enhancing and supporting their skilled employees through training to sharpen their skills and improve their levels of productivity. Conclusion A strategic analysis of the Australian retail industry was done paying more critical attention to Woolworth's chain store. The investigation focused on the strategies to be put in place by the company to counter competition and falling nature of the falling attractiveness and profitability of the Australian retail industry. However, we have noted that the company has to be the best due to its commitment to aligning itself to the environmental factors impacting on its operations and performance. Moreover, the paper has covered the recommendations and the adjustments to be made by Woolworths to counter future challenges, maintain its market share and keep up with the dynamic consumer demands and social trends. References Bishop, J., Kent, C., Plumb, M. and Rayner, V., 2013. The resources boom and the Australian economy: a sectoral analysis.RBA Bulletin, pp.39-50. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia pp.135-165. Dawson, J., 2014.The Marketing Environment (RLE Marketing). Routledge pp. 156-165. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage pp. 190-201. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons pp. 245-260. Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), pp.6478-6492. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia pp. 255-277. Knox, M., 2015.Supermarket monsters: The price of Coles and Woolworths' dominance(Vol. 6). Black Inc., pp. 104-112 Madsen, T.L. and Walker, G., 2015.Modern competitive strategy. McGraw Hill pp.109-120. Payne, A. and Frow, P., 2013.Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press pp. 302-310 Perera, T. and Reddy, W., 2017. 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