MRF Madras Rubber Factory Essay

Solutions and Services Implementation Highlights Time-frame 9 months, unbending adherence to time-schedules Top Managements support Highly dedicated group Comprehensive change management wear down ERP success story MRF check MRF Limited is engaged in the manufacturing, distribution and sales agreement of an extensive ange of superior quality tyres for non-homogeneous kinds of vehicles. The troupes operations resuscitate to manufacture of rubber intersections, such as tyres, of applications. MRF has six production facilities in India and well-nigh 80 sales offices. From its humble origins in 1946, the attach to has come a coherent way to become the market attraction in the tyre manufacturing industry. MRF exports its products to over 75 countries worldwide.Today, global tyre manufacturers have to externalise and adapt to changes in customer demand, fluctuations in raw material prices and availability, while charge pace with timelines for shipments in the face of change ma gnitude ompetition in the global marketplace. The Need for soft touch Before becoming an sap customer, MRF was data track several outmoded legacy trunks that could no longer have got up with the ships c aloneer-ups expanding operations, and, as a result, the company was plagued with inefficiency. Problems of slow availability of information, tedious manual(a) entry and data transfer, lack of system flexibility, excess manpower utilization and cost started to have a negative equal on the headache. Consequently, the company was spending a lot of time in consolidating the information, getting the data together, and on time.It did not seduce long for MRF to k without delay that it had to replace its nonintegrated, freelancer systems if it wanted to gain strategic sixth sense and higher productivity to manage rapid business growth. The company wanted a flexible solution to allow IT to keep pace with changes while offering a low total cost of ownership. MRF unflinching to r eengineer its entire IT landscape by implementing check out ERP and fag out CRM solutions, ground on the weary NetWeaver platform. A totality Team cal take the strength Users police squad was formed to determine the requirements of the company and the selection of a suitable ERP olution. MRF brought in IBM Global to facilitate the subprogram and the Core Team was sensitized to the process of reengineering.The company did a detailed evaluation based on various criteria such as experience in the manufacturing sector and product-offerings illusionist and vingt-et-un were short listed. MRF participated in a SAP summit which helped the company to subject the final decision. SAP came out on hand in terms of product superiority, post-sales support, and record customer satisfaction. We were confident that SAP will support our plans for continued growth, says Prince Azariah, drumhead instruction Officer, MRF Limited. SAP offered a establish solution for MRFs manufacturing oper ations which include process as well as separate production. We have moved onto a jump on product with SAP. We have made a very good decision in selecting SAP, adds Sathya Gautham, Manager IT Services.Implementation MRF chose Siemens Information Systems as the execution of instrument partner after a thorough selection process. The switch went live on December 1, 2007. thither were around 60 members from MRF and 35-40 members from Siemens complex in the capital punishment process. The union police squad nd the partners team worked in full collaboration, while ensuring that the implementation was carried out according to time schedules. unitary of the complications was that our systems were in silos. Change management has been a big challenge, says Gautham. There were many instances when MRF looked to SAP India and SAP Labs for assistance and support during the implementation. SAP ERP has been implemented at the companys Head Office in Chennai, 6 factories in Sales Offices.MR F went in for all core modules including Financials and Controlling (FICO), Sales dispersion (SD), Materials Management (MM), Production Planning PP), feel Management (QM), Plant Maintenance (PM), military man Resources (HR), and SAP NetWeaver Business Intelligence (SAP NetWeaver 81). Today, in that location are around 700 users who have accepted the implementation in a confirmatory manner. Benefits With SAP ERP, the company has one harmonized, standardise and integrated solution. The solution has enabled MRF to transform its business operation management from time consuming and inflexible to real-time and adaptable. The users can now count on easy retrieve to accurate, complete, and up-to-the minute information, thanks to entralized, integrated data. This has led to quicker decision making and meliorate business transactions for MRF. SAP is the ruff thing that has happened to MRF, Sathya Gautham, Manager IT Services The implementation of SAP has brought in a major shi ft in the work-culture in the company. The core team was clearly aware that they are responsible for creating their future. Earlier, we were a top-driven company. Now, we have good to 60 personnel at the midpoint management level who have been authorize to take business decisions, and who are advising top management on what needs to be done o set up processes in the company. There is so a great deal of enthusiasm among the core team members and the end-users. Also, we utilise to be a very silo-ed company. With SAP, the Heads of dissimilar Departments look to these people for resolution of problems.